Sometimes it makes more sense to display the back image of a product instead of the front. Here are the steps to achieve just that.
1) Go to the Products page and select "EDIT" on the product you want to display the back image on.
2) After getting inside the product details scroll to the bottom and select "MANGE COLORS".
3) Now you will select "EDIT", only on the colors you are offering on the store.
4) After selecting "EDIT" you will see all the images being displayed for the product. "Image 1" is the display image (almost always the product's front image), "Image 2" is the product's back image (if offered by the vendor), and Images 3 & 4 are the product side images (if provided by the vendor). You will want to right-click on the product image and select "Save As", then save the image to your downloads. *you will most likely have to open up the options on the saved product and click "Resume"* Then repeat the process for the back image. Now select "Choose Image" for "Image 1" and upload the back image here, then select "Choose Image" for "Image 2" and upload the front image. Finally, hit "Save". This will make the back image the display image and the front image the secondary image.
4 cont.) Select Back
5) Select "SAVE AND GO BACK"
6) Lastly, the artwork will need to flipped so it is displayed appropriately. Go to the Review page and select "EDIT IMAGE LAYOUT". Then Delete the artwork from the display image. Now select the first "Optional Image" and delete the artwork on the new front image. Once removed, select "Add Another Box" and put the appropriate artwork on the new secondary image. Resize & reposition the artwork box then, go back to the "Primary Image" and repeat the steps to add the artwork then resize & reposition.
7) Now the product's back image will be displayed on the storefront!